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About cupcakes and cashmere

Founded by Emily Schuman in 2008, cupcakes and cashmere has evolved from a pioneering lifestyle blog into a premier destination for feminine, elevated fashion. Our collections are thoughtfully designed to celebrate the modern woman's life, blending effortless California style with timeless sophistication. We curate a selection of apparel and accessories that help our community live a more beautiful and inspired life every day.

Our Mission

Our mission is to empower women to define their personal style through high-quality, accessible fashion that inspires confidence and celebrates the beauty in the everyday.